Celebrating
0
1
2
3
4
5
years
with AKKURAT®
AKKURAT® was founded in 2019. We’re taking a look at the last 5 years through projects, openings, celebrations and everything in between.
2019
May 2019
Small beginnings

AKKURAT® opens in Berlin, Kreuzberg. Producer Rocco Kopecny and director Andreas Roth meet up at Rocco’s kitchen and decide to combine their skills and launch a business #whynot.

What started as a loose idea in Andreas’s notes has finally come to life, with the name inspired by the previously published AKKURAT® Journal.

June 2019
Coming in hot.

AKKURAT® wins their first job with agency antoni for Mercedes-AMG.

See films here

BTS - Mercedes-Benz AMG Petronas
July 2019
A couple more projects followed...

We collaborated with Jung von Matt on a campaign for Bucherer, featuring renowned fencer Miles Chamley-Watson. We also produced a music video with Object + Animal for Snoh Aalegra, starring Michael B. Jordan alongside her. Additionally, we created a promo for Felix Jaehn, conducted a shoot in Los Angeles for Floyd directed by Mario Feil, and executed a campaign for Facebook.

What a start ... firing on all cylinders
BTS - Snoh Aalegra "Whoa"
November 2019
Built to take-off!

Ideas are tangible, powered by real energy. To bring them to life, you need the right ingredients: hard work, passion, honesty, and most importantly, great friends.

With our close collaborators 2WEI and STORZ & ECHERISCH, AKKURAT® made its industry party debut at the Ciclope Festival event.

Ciclope Festival 2019
And then we danced.
2020
January 2020
Dream BIG.

From a kitchen table to our first office space.

AKKURAT® was always envisioned as a hub for community and creativity. We planted our flag in Berlin’s Kreuzberg, settling into a storefront space. Friends stopped by, parties were thrown, and the brand was built piece by piece.

March 2020
Covid Hits. What a wild time. A global pandemic.

In the blink of an eye, the world shut down—our world shut down. With no end in sight, we did the best we could with what we had. AKKURAT® pivoted to producing masks while continuing to operate our business as usual.

Early 2020
We found ways to keep production going during tough times.

Making the best of the situation, we continued to shoot and support a few select projects, including Sekou Andrews' "Love Says" in collaboration with Optimist, as well as campaigns for GmbH, Mercedes-Benz, Nivea, REWE, and more.

"Love Says - Sekou Andrews & The String Theory", Directed by Mischa Meyer
GmbH x High Snobiety

An immersive look at raw thoughts, secrets, and desires. Directed by Francisco Sendino.

See film here

March 2020
Let's talk fashion.

AKKURAT® launches its first line of apparel.

AKKURAT® Paper

We also celebrate the release of the first AKKURAT® Paper—an annual in-house magazine, adding to the classic Journals, and continuing to build the brand one step at a time.

Kiev, here we go!

Solomon feat. ÄTNA promo, directed by Chehad Abdallah

See video here

April 2020
AKKURAT® Stories

We launched our own content series, AKKURAT® Stories. The first episode featured Johann König and his renowned König Galerie, followed by episodes with actor Franz Dinda, ballerina Laura Kokinova, and artist Onur. All photos by Murat Aslan.

See our stories here

"AKKURAT Stories", Directed by Andreas Roth
May 2020
Bon anniversaire.
Time flies right? Just like that, a year passes.
We celebrate the 1st year of AKKURAT ® with friends and family. Muchas gracias!
August 2020
Hyundai Ioniq

Together with Jung von Matt/Neckar, we shot Amber Grace Johnson's first car commercial for Hyundai. Given the challenging COVID-19 circumstances, we chose Ukraine as the location, with a remote shoot in Kenya. The project was directed by Amber Grace Johnson, with Rob Hardy as the DOP.

"Hyundai - Ioniq", Directed by Amber Grace Johnson
2020
Mercedes-Benz G Class

We collaborated with agency Antoni Garage on a G-Class campaign, directed by Francisco Sendino and starring professional ballerina Lia Kemendi.

"Mercedes-Benz - G-Class", Directed by Francisco Sendino
2021
January 2021
Almost two years in and adventure was calling our names.

We’ve always dreamed of having our own café next to our production office. And yes... it became a reality.

Link

We’ve brought the one-of-a-kind café experience from Hamburg barista Linus Köster straight to Berlin.

February 2021
Moving on. Moving offices. Before and after.

AKKURAT® Studios opens a new office space next door to our café.

P.S. We also created our own underground gym and boxing club in the former nightclub from the movie Victoria.

Early 2021
ADIDAS Stan Smith

Directed by Sergi Castella.

ZHANG + KNIGHT, made a mark for themselves from day one. We shoot a stunning campaign for the new CLS in synch with agency antoni.

Together we continued the collaboration with Mercedes-Benz, putting their unique fingerprint to multiple projects.

"Mercedes-Benz - CLS", Directed by Zhang & Knight
March 2021
Un café s'il vous plait
AKKURAT® Café opens.
May 2021
In between some more promos

Max Siedentopf at his best: We shoot a promo with Jan Delay.

"Jan Delay - King in meinem Ding", Directed by Max Siedentopf

...and a surreal one for Keinemusik, which takes the “earworm” to a new level.

See video here

June 2021
...and action.

We continue to support exciting productions, including shooting the global campaign for the brand-new Mercedes C-Class, directed by Jordan Hemmingway.

See film here

Mercedes-Benz C-Class directed by Jordan Hemmingway
Early 2021
Another idea is born: AKKURAT® Labs

Alongside our café and production office, we acquire a gallery space. Labs becomes a creative playground for extraordinary exhibitions, workshops, and events, offering a space beyond our daily advertising work.

June 2021
"Ever Seen Never Seen"
AKKURAT® Labs hosts it's first exhibition curated by Anna Redeker. The works of 21 artists oscillate between abstraction and figuration, echoing the collective experiences of the past year in an associative way.
September 2021
Richard Mosse "Broken Spectre"
Together with our close collaborators carlier | gebauer the exhibition is hosted at our AKKURAT® Labs x Fahrenheit space. Thanks to everyone making this happen.
2021
Slang of the year

AKKURAT® gets nominated in the top 5 words of youth culture #ARD.

.... building worlds for BMW

A true team effort, with Axel Byrfors directing and Matthias Königswieser behind the camera.

See film here

Some press here and there.

After just two years, AKKURAT® takes the 11th place in the #Top30 Most Creative German Production Companies, as a Newcomer. In the meantime, we had a strong addition to the team, with Dagmar Garber joining as partner.

Another story to tell ...

Together with EasyDoesIt and Ultrawide, we support Chehad Abdallah to create his short film "Weil Ihr Nur Eure Hunde Liebt". Thanks to everybody involved!

See trailer here

2022
January 2022
Workshops for everyone.

A core focus of AKKURAT® is to continuously find ways to share inspiration. Early 2022, we establish the AKKURAT® academy by IXA and the Deutsche Werbefilmakademie.

March 2022
New merch!

The AKKURAT® Apparel IXA Edition is an artist collaboration with Monja Gentschow, Chehad Abdallah, Hans Berger & Max Siedentopf to support young talents. True to the saying “Be who you needed when you were younger.”

April 2022
We love art.

Historical art genres blend into real life in BMW's ‘Forwardism’ campaign. Shout out to our friends from Jung von Matt and director Shane Griffin.

Link

"BMW i7", Directed by Shane Griffin
Time to read.

The Tête-à-Tête series continues and we add to our library of interviews with like-minded creatives. What started out as a side-gig became the corner stone of AKKURAT® -> sharing inspiration.

Link

May 2022
All about print.

In addition we celebrate the release of the second AKKURAT® Paper - our in-house magazine, as an addition to the classic journals.

Note: The Do You Read Me?! magazine store in Berlin, along with a few other vendors worldwide, now features us. #hurray

Want some honey?

We sell our own golden sweetness.

We also love cars.

We not only love cars, we love them even more in combination with celebrities. Mr. Ewan McGregor for Volkswagen. Directed by Mario Feil.

See film here

June 2022
On the other side of the pond

Mischa Meyer directs a highly visual entertaining piece for ON Running.
Agency: Levity Creative, Portland, USA.

See film here

"After Dark", Directed by Stini Röhrs
A project for and with Berlin´s club culture.

After Dark by Stini Röhrs is a tribute to the scene’s current Zeitgeist. A homage to the community, that was sidelined during and because of the pandemic. Screened at Hamburger Bahnhof.

Take a peak behind the scenes. We also produced special merch.

Covered in Vogue Magazine.
July 2022
Time to party!
We team up with friends and throw a little shindig during the Berlin Commercial Award.
and more shoots...!
"Mr Eazi - Legalize", Directed by Federico Mazzarisi
2023
January 2023

Alan Masferrer joins the family and shoots an artistic piece for Mercedes-Benz B-Class.

"Mercedes-Benz - B-Class", Directed by Alan Masferrer
It's ON again.

Mischa Meyer shoots another piece for ON, featuring female Olympic athlete Alexandra Burghardt.

-> Link

"On Running - The infinite sprint", Directed by Mischa Meyer
"Sparkasse - Verwirrende Zeiten", Directed by Max Siedentopf
July 2023
World premiere
"Shadow of palms" directed by Mischa Meyer, is having it's premiere at Tribeca in NYC.
Fall 2023
Aussie Power!

Volkswagen Tiguan with the Australians - directing duo Novemba.

"VW - Tiguan", Directed by Novemba
A wild mix from sets ...
"Zalando x Lululemon", Directed by Ben Miethke
October 2023
Charlie xcx lensed by Aidan Zamiri

Let's get dirty.

"Mercedes-Benz V-Class", Directed by Zhang & Knight
Penny "The Kids"

A beautifully film directed by Gregory Ohrel.

"Penny - The Kids", Directed by Gregory Ohrel
November 2023
Ciclope 2023

Ciclope again … what a blast. Link

December 2023
Internal X-Mas party

No comment.

2024
January 2024
It's official: New partners on board

We have Julian Holland and Tim Augustin join the AKKURAT® family. More than ever, we are very proud to be a small company with a big extended family of incredibly talented artists.

January 2024
An artist-driven company

Our keen eye for talent and our ability to recognize potential paths and collaborations have helped us grow into the company we are today. We sign a select group of new talents: Michael Spiccia, Gregory Ohrel, Daniel Askill, Kyra Bartley, Gustav Sundström, Rich Hall, Romain Chassaing, Runar Ingi, and Edgar Berg.

February 2024
European premiere of Daniel Askill's feature film "Lunacy" in Berlin
We created an invite-only screening at the new cultural center ACHTBerlin.
February 2024
Zhang & Knight strike again!

Mercedes-Benz CLE Cabriolet 🌞 bathed in golden sunlight. Teamed up with agency antoni.

"Mercedes-Benz CLE", Directed by Zhang & Knight
May 2024
LA is calling...

With our US based creative space, we produce another AKKURAT® story featuring creative Tino Schaedler. Directed by Francisco Sendino.

"AKKURAT Stories", Directed by Francisco Sendino
June 2024
The here and now

When peoples ask what a day in the office looks like ...

"Douglas - Feel Beautiful Feelings", Directed by Katia Wik
October 2024
Ciclope 2024

The same procedure as every year, James!

2024
Some Novemba in December

Our beloved Australian directing duo, Novemba, has crafted a beautiful and heartfelt story for Penny's Christmas campaign. Set to a touching remake of the classic song "What a Wonderful World", the film is a testament to hope and dedication. Created in collaboration with Serviceplan Neo.

The new Christmas campaign for Penny, directed by Novemba.

So, here we are 5+ years later - doing what we love: crafting ideas, developing and managing talent, hanging with friends, feeling good, overall supporting brands and agencies to create stunning ideas. Here’s to a bright looking future! Stay handsome.